Matelich made friends with pizzaiolos and other pizza obsessives while trying pies across the Bay Area. What the account has given him - beyond just carbs - is a chance to connect with others. George Matelich, celebrating 10,000 followers on Instagram. “I didn’t want to run it into the ground.” “I learned a ton and I’ve met great people, but would I rather go out with a great feeling about what the four years were? My answer was yes,” Matelich says. Now, he says he’s had enough of a great thing. After he deleted that account, he soon realized began feeling like a chore. “I found myself having these amazing experiences and thinking about them through the lens of what I wanted to post on my story, and I was like, I hate this,” Matelich says.
What led Matelich to give up his account and its nearly 12,000 followers was experiencing life after deleting his personal Instagram. “I’ve been asked if I’m quitting pizza, but unless some doctor tells me I have to, I don’t think that day is coming anytime soon,” he says. Matelich isn’t done with pizza, he just wants to move on from documenting his pizza-eating on Instagram. But on the eve of his retirement - he’s deleting his account next week, he says - he’s finally compiled his “definitive” list of best Bay Area pies and is sharing it with Eater SF. He aired out some of those takes in a profile with SFGATE last year, in which he finally revealed his name. Given that substantial number, Matelich, 26, has formed some opinions about pizza in the four years since he started the anonymous pizza review account.
When asked, Matelich knows the figure falls somewhere over 500, but certainly under 1,000. George Matelich can’t even count the number of pizzas he’s tried while running his wildly popular Instagram account SliceofSF.
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